Press & Media Room
Welcome to the official press center of Discover Mithila (Mithila Dharohar). We collaborate with journalists, art historians, documentary filmmakers, researchers, and cultural publications to chronicle the living heritage of Mithila's women artisans.
Journalist & Editorial Concierge
On deadline? Our founder and curation team provide high-resolution imagery, artisan access, quotes, and verified craft data with a guaranteed under 4-hour response time for accredited media.
Fast Facts & Citation Data
Journalists may cite these verified operational figures directly.
Founded in 2026
Founded by Amitesh Jha; Market Strategy & Consulting by Prince Kr Jha (Founder, Pinnacle Grid).
200+ Rural Women Artisans
Coordinated across Self-Help Groups (SHGs) and family clusters.
Madhubani, Darbhanga, Sitamarhi
Primary villages: Jitwarpur, Ranti, Rasidpur, Rajnagar, Rahika.
70%+ Direct Revenue Allocation
Direct digital payouts (Bank/UPI) + 100% upfront material advances.
Zero Machine-Print Policy
100% hand-drawn with bamboo nibs (sarkanda) & archival mineral pigments.
Dual-Hub System
Fulfillment centers in New Delhi and Madhubani, Bihar.
Story Ideas & Editorial Angles
Ready-made narratives for culture, business, women empowerment, and sustainability beats.
The Counterfeit Crisis: How Cheap Digital Prints Are Threatening GI-Tagged Madhubani Art
While e-commerce platforms are flooded with ₹499 digital inkjet posters disguised as "authentic Mithila paintings," rural women who spend 2 to 3 weeks handcrafting a single artwork are being pushed out. Discover Mithila explores how micro-inspection and stamped serialized certificates are turning the tide.
Beyond Middlemen: How Direct UPI & Bank Transfers Are Transforming Household Power in Jitwarpur
Traditionally, wholesale middlemen traveled village to village buying art for negligible cash sums while controlling the market. Discover Mithila’s 70%+ revenue allocation model transfers funds directly into women’s bank accounts, financing children’s higher education and medical autonomy.
The Sacred Kohbar: Decoding the 2,500-Year-Old Nuptial Art of the Mithila Bridal Chamber
The Kohbar is not decorative wall decor; it is an ancient Vedic cosmological diagram consecrating marriage, fertility, and ecological reverence. A deep-dive exploration with Anshu Mishra, Head of Artisans (from Benipatti, Madhubani), on how every lotus petal, bamboo shoot, and sacred fish tells a story passed down matrilineally since the Ramayana era.
High-Resolution Media Kit & Video B-Roll
Free for editorial use in print, broadcast, and digital publications with attribution to Discover Mithila.
Broadcast-quality footage of master artisans painting Kohbar and Kachni line motifs in their village courtyards in Jitwarpur.
View Video ArchiveHigh-resolution front perspectives and macro close-ups showing ink absorption and natural pigment textures.
Browse Painting GalleryOfficial brand vector logos, color palette codes, founder bio, and approved company descriptions.
Request Full Asset ZIPAbout Discover Mithila:
Discover Mithila (Mithila Dharohar) is an authentic Indian craft enterprise and verified marketplace founded in 2026 by Amitesh Jha, with market strategy and consulting led by Prince Kr Jha. Dedicated exclusively to the traditional arts and handlooms of the 2,500-year-old Mithila cultural region in Bihar, the platform works directly with a collective of over 200 rural women artisans across Madhubani and Darbhanga. By eliminating intermediaries and directing 70%+ of revenues to artisan collectives, Discover Mithila provides verifiable, 100% hand-painted authentic pieces—each accompanied by a serialized Certificate of Authenticity—to collectors and cultural institutions worldwide. For more information, visit discovermithila.com.